Why Joy is a Rebellion: How Flowers Can Make Life’s Biggest Moments Unforgettable
- Courtney Catterton
- Feb 17
- 3 min read

The Unexpected Power of Flowers in Our Lives
The world moves fast. Too fast. Most days, we rush from task to task, barely processing the moments as they pass. We check the boxes, hit the deadlines, and do what’s expected. But in the whirlwind of to-dos and responsibilities, where do we make space for joy?
Flowers remind us to stop. To breathe. To feel. To remember. They are not just decoration—they are anchors to the moments that define us.
A wedding. A birthday. An anniversary. A celebration of life. A quiet reminder that you are worth beauty today, not someday.
And yet, we’ve been conditioned to see flowers as fleeting, as indulgent, as unnecessary.
We reject that.
Why I Left My Six-Figure Job to Grow Flowers

For years, I had everything society tells you to want. A six-figure salary, a clear career trajectory, benefits, stability—the kind of life that looks “successful” from the outside. But the truth? I was miserable.
I felt disconnected from what made life feel alive. I knew there had to be more.
So I walked away from certainty and into the unknown. I planted a seed—literally. And in the dirt, in the work, in the art of growing and designing flowers, I found what I had been missing all along.
Joy isn’t a destination. It’s something you create—over and over again. It’s a fight. A rebellion. A refusal to accept that life should be dull, disconnected, and transactional.
That is why Hamilton Farms exists.
Flowers Aren’t Just Beautiful—They Anchor Memories

Think back to the moments in your life that mattered most.
The first bouquet you ever received. The flowers wrapped in a ribbon as you walked down the aisle. The scent that instantly takes you back to your childhood garden. The arrangement that sat beside a loved one’s photograph.
Flowers are not just seen—they are felt. Their colors, their scents, their presence become woven into our memories, making moments unforgettable.
This is why I don’t just grow flowers. I curate them. I design them with intention, knowing that what I create will live in someone’s memory forever.
How to Curate Joy in Your Own Life with Flowers
Flowers are for more than just weddings and grand celebrations. They are for:
💐 The small, everyday moments that deserve beauty.
💐 The milestones—birthdays, anniversaries, promotions—that should be marked and remembered.
💐 The reminders—that you are worthy of joy, today and always.
Every stem I grow, every arrangement I create is an act of defiance against a world that tells us to settle for burnout and monotony.
Joy is worth curating. Beauty is worth investing in. Your moments are worth honoring.
Let’s Create Something Beautiful Together
If you’ve forgotten what joy feels like, let me remind you. Let’s curate something meaningful—something that anchors you to the moment and makes life feel alive again.
What moment in your life deserves to be unforgettable? Let’s create it together.
Comments